A successful web designer takes a business’s content and organizes it in a way that tells a story and achieves a specific goal. They also design the visual layout of pages, using low and high-fidelity wireframes to dictate how content is organized.
1. Invest in a mobile-friendly design
The invention and widespread use of smartphones has changed the way we browse the web. Instead of sitting down at a desktop computer, consumers are searching for businesses, buying products online, and streaming entertainment on their mobile devices.
Because of this, it is important for your website to be mobile-friendly. If it isn’t, you are missing out on a huge portion of your potential audience.
Mobile-friendly sites are those that adjust to fit the screen of the device being used. This can be accomplished either through a responsive website or through an adaptive site. Responsive websites are the most popular because they create a seamless user experience for users across all devices. Adaptive sites, on the other hand, require separate pages for each platform and can lead to duplicate content (which search engines dislike). In addition, responsive websites are easier to manage than adaptive ones.
2. Create a sitemap
A sitemap is a map of your website that helps search engines find pages and understand the structure of your site. It’s important to create and submit a sitemap because it helps to ensure that your site is fully crawled by Google and other search engines.
Many people are intimidated by creating sitemaps because they think they need to be technical wizards, but it’s actually much simpler than you might imagine. A good visual sitemap planning tool, like Slickplan, will allow you to start creating a sitemap in less than a minute and then export it as an XML file.
This will help search engines find your content more easily and will also make it easier for users to navigate your website. Plus, it’s a great way to communicate with your team and make sure everyone is on the same page! So don’t be afraid of sitemaps – they’re one of the best tools for planning a website.
3. Optimize your site for search engines
Search engines are a critical part of any small business website. They help potential customers find solutions to their problems and connect with businesses that can help them achieve their goals.
A well-optimized site will appear higher in search results, meaning more traffic and more opportunities to convert visitors into customers or clients. It will also be more likely to attract links from other websites, which can help improve your ranking even more.
Optimizing your site for search engines requires a thoughtful approach to the content and structure of your website. It will also take into account technical factors, such as page speed and mobile-friendliness.
For example, a keyword-focused title tag and meta description are key elements that can boost your search engine ranking. Image optimization is another important factor. Make sure your images are named with keywords and have alt text that explains the image to screen readers (but avoid keyword stuffing). Also, make sure your images are sized correctly and not too large, as this can affect your site speed.
4. Keep it simple
Best web designers just like Sayenko Design are able to create beautiful designs that engage users. To do this, they must understand what makes a good design, and what doesn’t. It is like achieving balance in a piece of art: no one element counts more than the others, but together they make up the whole.
It’s easy to get overwhelmed with all the marketing tactics available. However, it is essential to keep things simple and not try to implement too many at once. This will help you avoid the “overwhelmed” feeling and focus on implementing the tactics that are most likely to work.
It is also important to stay focused on your ideal clients. This will help you identify ill-fit clients early on and refer them to someone else. This will keep your schedule free for ideal clients and projects that you enjoy working on. This will help you build your reputation, and attract more clients to your business.
5. Make it mobile-friendly
In a world where people are used to instant information, it’s imperative that your website is mobile-friendly. A website that is not responsive to a mobile device has a high bounce rate because it is difficult to navigate and requires too much zooming or scrolling on the user’s part.
In addition, making your site mobile-friendly makes it easier for potential clients to contact you with just a few taps of their smartphone. For example, if you have a special offer for military veterans on your HVAC service, a mobile-friendly website will allow your prospective client to share your page link with a friend or coworker via social media or messaging apps. This type of referral can lead to new business for your company. Additionally, your website will load faster on mobile devices, which is a good thing because nobody likes to wait. Ensure that your feature buttons are large enough to be easily clicked by thumbs and that the text on your page is easily legible.
6. Don’t be afraid to ask for feedback
On the surface, it would seem that web design is all about making a website look good. And while it’s important for a site to be visually appealing, it’s also vital that it provides visitors with a valuable experience.
Whether they’re looking for information about your product or service or just entertainment, it’s crucial that your website can deliver what they need quickly and effectively. Otherwise, they’ll likely bounce right away to another competitor.
If you’re afraid to ask for feedback, it may be a sign that you don’t respect your clients’ opinions. But by demonstrating that you care about their opinion, you’ll show them that you truly value their business.